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For many centuries, hair has always been part of our culture to express class and personality. Every beauty routine always incorporates hair–either styling or care. I’ve always had issues finding the right shampoo/conditioner. I have sensitive scalp and my hair–although straight–still very hard to manage. My hair can get very dry to very oily, so it’s always hard to find the product that can maintain my hair and scalp. Another thing I look for in a hair product is the scent. Sometimes something that’s good for your hair can smell like medicine, and sometimes something that smells really good can be as good as WORTHLESS.

I have had the opportunity to collaborate with Forumulate to try their hair care products. Formulate creates products customized to your haircare needs and goals. What I love about this company is that their products are paraben free, sulfate free, preservative free, and cruelty free!

They customize shampoo based on your hair and environment–styling, routines, and surrounding environment. Their products are not by subscription, but just pay as you go.

4 oz bottles costs $14.95
14 oz $44

What’s great about this is that if you’re not satisfied with their product, they will work with you as long as they need to perfect your formulation–at no extra charge.

Their app is easy to use, and a great way to track your progress and update your hair profile to revise your product. You can also send friends referral codes, and if someone you referred purchases the product, you earn reward points that can be put towards more product!


I was working with Caroline, a PR rep from Formulate. She reached out to me and was very professional, informative, and made sure I was familiar with the product.

To get started, you build a profile of your hair to help their chemists “formulate” a shampoo that can target your issues and goals. I love this because it not only tries to eliminate problems, it also can achieve your hair goals at the same time!

Here is my profile:

Day 1-3: The scent I chose initially smelled nice, (at dawn) but it was too strong and it smelled more like a lotion than a shampoo. The first day, my hair felt weighted and stiff–almost like the texture of when you have day old hairspray and it’s starting to wear off and feel powdery. I thought it was just because it was the first day and my hair needed to adjust to the formulation. Day 3 came, but it still felt the same. I reached out to Caroline, and she recommended a scent (Green with Envy) and adjusted my formulation.

My new formulation came in a few days. It smelled a LOT better–even better, my hair felt great! After day 1, my hair felt silky smooth. A huge obstacle for my hair is my scalp. Of course, healthy hair needs a healthy scalp. I have scalp psoriasis, so I’ve always had a problem finding shampoos that work, and I really didn’t want to spend hundreds of dollars to see a dermatologist. I’m so glad Formulate was able to address my scalp problem, because it was my most concerning issue.

I’ve been using for a little over a month now. My hair and scalp feels absolutely amazing! If you haven’t checked Formulate yet, you should! Head over to their website, very informative and aesthetically pleasing.


Head over to my Instagram Highlights under “Formulate” for a video review!

21 thoughts on “Formulate

  1. I’ve wanted to try personalized hair care for so long, but always wondered if it was worth it. It sounds like a wonderful experience with great customer service!

  2. It is better to buy two products because the price is really good as well as the quality … at least when you read what you wrote I think you have to try!

  3. My hair is always weak, no matter how much I try to improve its condition. I’ve never heard of this brand, so I’d love to try their products out … maybe they would help me a little bit. 馃檪

  4. This is super impressive. I never realised that they can offer custom solutions for hair at such a low price.

    1. Girl. I have the same problem. I have very straight and boring hair. It looks so flat and very thin, but this WILL add volume and my hair looks so much thicker!

  5. I don鈥檛 usually have scalp issues, but today I did. It was driving me crazy. I have a hunch that for some it has a lot to do with dry and cool winter weather. I may look into this. Thanks.

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